The holidays are drawing nearer and you’re probably being tempted by dazzling commercials of loving couples opening up or gifting a jewelry box from a big name jewelry retailer. But before you get too mesmerized by the gleam of diamond rings, earrings, necklaces and more stuffed into glass cabinets at your local mall jewelry store, we offer you three big reasons to consider shopping local instead of purchasing jewelry from your local mall jewelry store.
Reason #1: You Get What You Pay For…Or Do You?
There are hundreds, if not thousands of retail locations for several different jewelry chains across the country, which means they are supplied by warehouses and factories that mass produce the jewelry you see in those jewel cases.
While the original inspiration for the pieces may have come from a designer, in order to keep up with supply and demand, big-name jewelry chains get shipments of their mass-produced jewelry on a regular basis.
Obviously this means that you’re getting factory-produced jewelry, not the hand-crafted, customized, high-quality jewelry you can get from your local jewelry store. It’s no secret that we at Guida Jewelers take pride in our high-quality fine and bridal jewelry, and you shouldn’t settle for anything less. The jewelry you purchase should be as special and unique as the person who will be wearing it!
Perhaps these big-name jewelry stores have enticing sales taking place, offering deep discounts, but that is just a sign, of course, of the substantial markups built into their pricing. And of course, if they don’t have sales, rest assured you’re paying top dollar for their mediocre quality products.
Remember – price doesn’t always equal quality. Don’t be surprised if that mass-produced jewelry doesn’t last as long, or maintain its beauty as vibrantly, as a hand-crafted piece of fine jewelry like the pieces offered at Guida Jewelers.
Rule #2: A Finer Selection of Fine Jewelry Can Be Found At Your Local Jewelry Store
Since jewelry chains get mass-produced shipments of their products, they only have what their corporate headquarters tell them to sell.
Oftentimes, a smaller, local jewelry store will have exclusive supplies of loose stones and other unique pieces that you can purchase for that special someone. With these selected items, your gift will truly be one of a kind. And if you have a particular style, stone, or custom idea that you dream of, your local jeweler can make find – or create – the perfect piece of jewelry to make that dream a reality.
Furthermore, local jewelry stores offer better options for customization, so even if you choose a popular piece of fine or bridal jewelry, we can work with you to make it the perfect piece of jewelry for whoever will wear it. Remember – unlike at the chains, when you purchase jewelry from a local jeweler, you’re consulting with an expert jeweler — not merely buying from a salesperson. And with reasonable prices on superior quality jewelry, your local jewelry store will offer a far better value than the chains.
Rule #3: You Deserve Personalized Customer Service
This one should go without saying: local businesses almost always offer better customer service than any retail location.
At Guida Jewelers, you’re not just a customer or a number – you’re a guest who deserves the utmost attention and courtesy. We work with you to ensure you’re nothing less than 100% satisfied with your fine or bridal jewelry. We’re personable, friendly, and ready to have you whenever you’re ready to buy the perfect gift.
And should your jewelry need alterations, maintenance or repairs, look behind the counter. See any tools at the mall store? No – and that’s because their staff has neither the knowledge, training, or equipment to assist you. If you request a repair, your piece will be packaged and shipped to an off-site central facility as one order among thousands, to be repaired… someday… with the inherent potential to be lost in transit.
In contrast, enter Guida Jewelers or many other local NJ jewelry stores, behind the counter or in another room in the building, you’ll see true craftsmen at work, maintaining and repairing your fine jewelry right on-site, with meticulous attention and personal care.